🔵 🔴 🟡 Course description

The purpose of the course is to study the relationship between arts and markets. Through the economics of culture and economic sociology, a series of questions are approached, such as: Is the aesthetic pleasure of the viewer as well as the creativity of the artist an economic value? What is the role of culture in the economy of Greece? How can the cultural sector become an agent of sustainable development in modern capitalist societies?

Upon successful completion of the course, students will be able to:

• describe aspects of the relationship between arts and markets

• describe factors that influence the formation of economic values

• design a business plan

• apply the economics of culture

• analyse the role of the creative/cultural industries in the development of the economy 

🔵 🔴 🟡 Theory (2 hours)

1. Introduction to the economics of culture (Christiane Hellmanzik, Economics of Culture)

2. Economic resources – Factors of production – Laws of the market

3. Self-Interest and Neoclassical Microeconomics (Richard R. Wilk, Lisa C. Cliggett, Economics and Culture)

4. Social and Political Economy (Richard R. Wilk, Lisa C. Cliggett, Economics and Culture)

5. The Question of Value in the Global Economy (Mariana Mazzucato, The Value of Everything)

6. The role of culture in the economy (Gerasimos Giannopoulos et al., Culture in Greece)

7. Cultural and Creative Industries (CCIs) (Vassilis Avdikos, The Cultural and Creative Industries in Greece)

8. Mobilization of resources – Cultural sponsorship – Crowdfunding

9. Artistic professions and the labor market (Christina Karakioulafi, The Art Workers)

10. The impact of the internet on the cultural sectors – Smart museums

11. Audience Development (Maria Kouri, Audience Management and Development for Non-Profit Performing Arts Organizations)

12. Business plan

13. Contemporary patrons of the arts (case studies)

🔵 🔴 🟡 Workshop (1 hour)

1. Introduction to the economics of culture (Christiane Hellmanzik, Economics of Culture)

2. Economic resources – Factors of production – Laws of the market

3. Self-Interest and Neoclassical Microeconomics (Richard R. Wilk, Lisa C. Cliggett, Economics and Culture)

4. Social and Political Economy (Richard R. Wilk, Lisa C. Cliggett, Economics and Culture)

5. The Question of Value in the Global Economy (Mariana Mazzucato, The Value of Everything)

6. The role of culture in the economy (Gerasimos Giannopoulos et al., Culture in Greece)

7. Cultural and Creative Industries (CCIs) (Vassilis Avdikos, The Cultural and Creative Industries in Greece)

8. Mobilization of resources – Cultural sponsorship – Crowdfunding

9. Artistic professions and the labor market (Christina Karakioulafi, The Art Workers)

10. The impact of the internet on the cultural sectors – Smart museums

11. Audience Development (Maria Kouri, Audience Management and Development for Non-Profit Performing Arts Organizations)

12. Business plan

13. Contemporary patrons of the arts (case studies)

Review language: Greek

🔵 🔴 🟡 Evaluation method:

• Written assignment - 100% (on a topic announced at the beginning of the semester)

• Face-to-face
• Use of ICT in teaching
• Use of ICT when communicating with students.
• Communication with students via email and through an electronic chat space in the e-class.

https://eclass.uop.gr/courses/4206/

🔵 🔴 🟡 Course Textbooks [Eudoxus]

• Hellmanzik Christiane (2022) Economics of culture. Propompos Publications

• Kouri Maria (2023) Audience management and development for non-profit performing arts organizations. Disigma Publications

Extra Bibliography

• Journal of Cultural Economics

• Journal of Cultural Economy